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Articles ... The Best Form Of Free Advertising
Articles ... The Best Form Of Free Advertising © 2002 Elena Fawkner Those of you reading this who run your own online businesses know that the aim of the game is traffic - qualified, targeted traffic - and lots of it. There are a number of...
Attract Media Coverage Without Spending Advertising $$
Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a...
Direct Mail Advertising: A Key Ingredient For Successful Business Growth
Direct Mail Advertising: A Key Ingredient For Successful Business Growth
By Keturah Whitaker
In today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your...
Ezines Are Effective In Advertising Your Online Business?
'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth or a fact?
An Internet Marketer once...
Where is online advertising going?
Discusses t he brief history of online advertising through specific ad strageis and discusses where online advertising is headed.
Is there such a thing as “traditional” online advertising? If there is, it started with banners, moved to FFAs,...
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Market Testing The Key to Advertising Success
Copyright 2005 Cutts Group, llc
Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account!
Think about it... how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you don’t know the answer to these questions, you’re gambling with your advertising money!
Cut Out Risks And Rake In More Profits
Wouldn’t it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week's offer is going to net a 20% increase in sales feels great. The key to being in command of your financial future is effective and continual testing.
Break down your marketing products, and choose one of these aspects to experiment with:
• The offer
• Advertisment Copy
• Web page Design
• Sales Letter Wording
• Advertising Mediums
• Mailing Lists
• Product Guarantees
• Combination Offers
A word of caution: test only one aspect at a time if you want to be sure what is causing the success or failure of the ad.
Tracking each variation and the results it produces will increase your market knowledge. Incorporate your new knowledge into your marketins strategy, and then go one to test another aspect listed above.
I like to make a start by
simply changing the headline on my Websites or sales letter before making any changes to the body of content. It’s amazing to discover the powerful impact a headline has on the consumer. You’ll also get a better idea of how to change the main content when you know what attract the reader’s initial interest!
Okay, for those of you who don’t have the time to invest in constant testing... here’s a rule of that will still get you a higher profit margin without stealing your valuable time. It’s the 80/20 principal. Keep 80 percent of your advertising in its current form, but take 20 percent of your advertising budget and dedicate to experimenting with advertising methods. Hey, it’s not the most profitable, but you’re still sure to see an increase in sales and gain valuable market savvy in the process.
About the author:
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.comand you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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