Before discussing how marketing research company’s function, it’s helpful to know how individual SMS work. An SMS (Short Messaging Service or text) is a brief message that is composed on a phone or a computer. SMS is made up of text – if videos and pictures are added, it becomes MMS (the M stands for Multimedia).
Upon pressing send, the text message is rapidly saved on the memory of the device and then transmitted via electronic signals to a cell tower that’s handling the phone. The control center in the tower encodes the signals and then connects to another tower that manages the computer or phone of the recipient. When they’re linked, the tower passes the signals to the other, which launches the signals to the phone or PC. The receiving device then translates the signals into the original text message.
Bulk SMS work this way as well. However, bulk text is a single message that’s sent to multiple receivers. The sender launches the text to the tower along with an electronic command to distribute it to a list of numbers. The control center responds by keeping the text in its database, connecting to the specified devices, then sending it to them via different channels.
Cell phone service providers and internet service providers both offer bulk SMS services. If you use a computer to send SMS, the message is passed to the internet, which sends it to a telecom carrier. A phone can also send a text to computers that are connected to the internet – it goes to the telecom carrier, which relays it along the net and to the computers.
Phones, PCs, and other texting devices may have functions or programs that help with sending bulk messages easily. You will find features such as categories (for example, groups for Family, Officemates, etc.), sorters (sort by location or age), and more.
In summary, bulk text messages are composed in a texting device, sent to a tower, transmitted to another tower, and received in several devices. They can be sent and received over the internet as well.